Digital Four tactics to help Middle East marketers weather the tough times of 2023 Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares his thoughts on the four areas that marketers...
Digital Four mobile app predictions for 2023 that every UAE marketer should be aware of Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares four emerging trends that marketers should take into...
Digital Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes The UAE is experiencing exponential growth in the mobile market. But creating an app isn’t enough when it comes to...
Digital Five Rules for Mobile Marketing in the ‘New Normal’ by AppsFlyer’s MD Paul Wright Paul Wright, managing director for the UK, FR, ME & Turkey at AppsFlyer, discusses the five ‘must-dos’ for marketers looking...
