Paul Wright

Digital/Tech

Four tactics to help Middle East marketers weather the tough times of 2023

Digital/Tech

Four mobile app predictions for 2023 that every UAE marketer should be aware of

Digital/Tech

Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes

Digital/Tech

Five Rules for Mobile Marketing in the ‘New Normal’ by AppsFlyer’s MD Paul Wright